Afridigest Week in Review: Agtech firms harvested investor funds 🌾

+Music Exports +Bytedance & Tiktok +Super apps replicating WeChat +Pizza Arbitrage +COVID-19's impact on investments +Everything you missed

The Afridigest Week in Review is a must-read weekly business & innovation recap for founders, operators, and investors in African markets, as well as interested observers.

Welcome back! Since Week 20’s Review, I published this piece as promised, and this upcoming week, I expect to publish at least 1 piece before the next WIR.

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Week 21 2020

📰 Deal of the week

Apollo Agriculture raised a $6M Series A. The round was led by Anthemis Exponential Ventures (a partnership between Anthemis Group and Exponential Ventures), with participation from Leaps by Bayer, Flourish Ventures, Sage Hill Capital, To Ventures Food, Breyer Labs, and existing investors including Accion Venture Lab, and Newid Capital.

Apollo is a Kenya-based financing platform for small farmers, led by co-founders, Eli Pollak, Benjamin Njenga, and Earl St Sauver.

💡 The big question: Agtech or fintech? Where’s the line?

  • Here’s why Anthemis invested: “[We are] particularly excited about Apollo Agriculture because it is a perfect marriage of technology, finance and risk-management, embedded in the agricultural space … The team is leveraging technology to enable underserved communities to access financial services in a low-cost and highly scalable way.” — Alan Greco

  • Delete the words “embedded in the agricultural space” and the statement would fit quite a few fintech firms perfectly 🤔

  • In any case, it was a big week for agriculture, with deals involving not only Apollo Agriculture, but also Aerobotics and Tomato Jos (see below), and Société Industrielle des Conserves Alimentaires (omitted from this newsletter).

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🤝 Other deals

  • Aerobotics, a South African platform that uses AI, drones, and software to help farmers, raised ~$5.5M (100M rand) from Naspers, via its early-stage business funding initiative Naspers Foundry. Note: CTO & Co-Founder Benji Meltzer formerly worked for Uber in South Africa, adding to the growing list of Uber’s Africa ‘mafia.’ (If you track that sort of thing.)

  • Tomato Jos, a Nigeria-based agro-processing venture, raised a $4.2M Series A led by Goodwell Investments via Alitheia Capital, its West African partner. Acumen Capital Partners and VestedWorld also participated. Note: Tomato Jos was founded by Mira Mehta in 2014. The funds will be used to jumpstart the company’s transition from farming & primary production to processing and distribution of tomato products.

  • Peach Payments, a South Africa based B2B payments platform, raised an undisclosed amount in a round led by Umkhathi Wethu Ventures (UW Ventures) and Allan Gray. A number of payment industry executives from Europe and South Africa also participated. Note: Peach Payments was founded in 2012 by Andreas Demleitner and Rahul Jain. While the exact amount raised was undisclosed, the figure is over $570,000 (10M rand).

  • SyaFunda, a South African edtech platform that sets up digital libraries in places with limited connectivity, raised $140,000 from SME enabler, Edge Growth. Note: Syafunda was founded in 2013 by Zakheni Ngubo and the funds will be used to improve the startup’s technical platforms and enable it to meet increased demand related to the COVID-19 crisis.

  • CompariSure, a South African insurtech startup that uses chatbots as a distribution channel, raised an undisclosed amount of funding from Umkhathi Wethu Ventures (UW Ventures) and Allan Gray. Note: CompariSure was founded in 2017 by Jonathan Elcock, and 4Di Capital previously invested in the company in August 2019.

🎶 Please don’t stop the music

Last week, in the Week 20 Review, one subject broached was the concept of culture as Africa’s ‘new oil,’ given the then-announced partnership between Nigeria’s Aristokrat Group and Universal Music Group. Week 21 brought more confirmation that, indeed, African cultural exports continue to be attractive to the global market:

New-York based Downtown Music Holdings (Downtown), a leading provider of end-to-end services to artists, labels, publishers, and other rights holders, acquired South African Sheer Music Publishing (Sheer), the largest independent music publisher in Africa. Sheer’s artists include South Africa’s Cassper Nyovest, Kenya’s Sauti Sol and Ghana’s Stonebwoy. Industry insiders estimate the acquisition price to be roughly $5 million.

🌏 Asia Read of the Week

Innovators in Africa should pay attention to business models being developed in the Far East. In that vein, see this case study on TikTok and Bytedance. TikTok is the first consumer app from China to go mainstream globally, and Bytedance, its parent company, is part of the new generation of China’s tech giants.

ByteDance is the arguably the most serious competitor to Google, ever. It reaches consumers in the two largest middle classes in the world, China and the US, at a scale larger than any other digital advertising company. 

💡 “The Rise of TikTok and Understanding Its Parent Company, ByteDance” by Turner Novak

👉 See also: “Why super apps are proliferating across emerging markets | Part 1by Emeka AjeneA history of China’s WeChat and an examination of why its super app model is being replicated across emerging markets

⚔️ Strategy Read of the Week

A compelling look at the broken incentives of the VC funded food-delivery industry.

You have insanely large pools of capital creating an incredibly inefficient money-losing business model. It's used to subsidize an untenable customer expectation. You leverage a broken workforce to minimize your genuine labor expenses. The companies unload their capital cannons on customer acquisition, while … the only viable endgame is a promise of monopoly concentration and increased prices. But is that even viable?

💡 “Doordash and Pizza Arbitrage” by Ranjan Roy

🎙️ Podcast of the Week

Private Equity in Africa: Will it weather the COVID-19 crisis?
Featuring Chris Baird, Partner, DLA Piper; ‘Tokunboh Ishmael, Managing Director, Alitheia IDF; Natalie Kolbe, Partner, Actis; Yemi Lalude, Managing Partner, Africa, TPG Growth; Andreata Muforo, Partner, TLcom Capital; and Jurie Swart, CEO, African Infrastructure Investment Managers (AIIM).

💼 Job Opportunity of the Week

DFS Lab, an early-stage accelerator that supports high potential fintech entrepreneurs in developing countries is hiring a Director of Entrepreneur Support. If you’ve founded a company previously and have a product mindset, reach out to Stephen or Jake.

🕵️‍♀️ In case you missed it

  • Tayo Oviosu, Paga’s CEO, on CNN’s First Move:

  • Hanifa’s first-of-its-kind 3D digital fashion show that broke the internet. (See, for example, Teen Vogue, Harpers Bazaar, and Essence):


🕵️‍♂️🐤 In case you missed it - Twitter edition


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