Afridigest

Afridigest

Diamonds in the diaspora: How startups are building for African communities worldwide

A look at 5 startups building for Africans abroad

Emeka Ajene's avatar
Emeka Ajene
Jan 14, 2023
∙ Paid
Afridigest is your intelligent guide to Africa’s startup ecosystem. We provide ideas, analysis, & insights for Africa-focused founders, executives, and investors.
This Saturday essay argues that Africa-focused innovators should explore embracing the global African diaspora as a business strategy, and it highlights five startups doing just that.


“Africans in [the] diaspora are Africa’s largest financiers.”

That’s according to the President of the African Development Bank Group, Dr. Akinwumi Adesina:

Twitter avatar for @akin_adesina
Akinwumi A. Adesina @akin_adesina
Africans in diaspora are Africa’s largest financiers. Remittances from the diaspora to Africa grew from $37 billion in 2010 to $96 billion in 2021. Total Official Development Assistance to Africa in 2021 was $35 billion or 36% of remittances from diaspora. Prioritize their voice!
8:35 AM ∙ Dec 3, 2022
5,684Likes2,281Retweets

It’s a good reminder that contrary to the prevailing image of the African continent as a global charity case, capital inflows to Africa are increasingly provided by Africans abroad, as opposed to foreign aid or "ODA."

And as important as that may be for policy experts & development theorists, there’s a practical business implication there: Africa-focused innovators should explore embracing the global African diaspora as a strategy.

Here’s a look at five startups doing just that. From financial services to entertainment to Web3 and more, each startup is embracing Africans abroad in different ways.

Let’s jump in 👇🏽

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