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How (African) startups should think about growth

afridigest.substack.com

How (African) startups should think about growth

Ansoff's matrix is a powerful but underutilized growth strategy tool, especially for startups in Africa

Emeka Ajene
Jul 18, 2020
14
Share this post

How (African) startups should think about growth

afridigest.substack.com
Afridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond. 

This post explores, using examples from Africa, a strategic framework from Igor Ansoff (in some ways a predecessor to Clayton Christensen) that startups can use to evaluate how best to grow.

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