How (African) startups should think about growth

Ansoff's matrix is a powerful but underutilized growth strategy tool, especially for startups in Africa

Afridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond. 

This post explores, using examples from Africa, a strategic framework from Igor Ansoff (in some ways a predecessor to Clayton Christensen) that startups can use to evaluate how best to grow.

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