The hierarchy of venture opportunities in emerging markets

Identifying the opportunities that entrepreneurs & investors in sub-Saharan Africa should target, using the work of psychologist Abraham Maslow

andAfridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond. This post uses Maslow’s hierarchy of needs to create a framework that entrepreneurs & investors can use to evaluate opportunities in emerging markets. If you like this post, tap the heart icon here, share it, and let me know by replying here or via Twitter: @eajene. Subscribe to get this post and others like it delivered straight to your inbox.