Afridigest

What Tyme, Okra, and Chowdeck reveal about startup strategy in African markets

From unconventional unicorn paths to adapting under pressure to context-led execution — this week's strategic insights

Sep 4 • 

Emeka Ajene

2

Afridigest Executive Brief: Africa's solar surge

Strategic Intelligence for Senior Executives | Week 35: August 24-30, 2025

Sep 1 • 

Emeka Ajene

1

How Chowdeck plans to succeed where Jumia Food failed — Part 2

Despite average order values less than half of Jumia Food's, Chowdeck makes money after fulfillment costs while Jumia Food lost money on every order.

Sep 1 • 

Emeka Ajene

9

August 2025

Afridigest Executive Brief: AI gets clinical in Kenya

Strategic Intelligence for Senior Executives | Week 34: August 17-23, 2025

Aug 25 • 

Emeka Ajene

1

Afridigest Executive Brief: Chowdeck delivers the dough

Strategic Intelligence for Senior Executives | Week 33: August 10-17, 2025

Aug 18 • 

Emeka Ajene

3

How Chowdeck plans to succeed where Jumia Food failed — Part 1

“Online food delivery is a cost-intensive business that is low-margin and scale driven.” — DoorDash COO Christopher Payne

Aug 13 • 

Emeka Ajene

17

2

Afridigest Executive Brief: Beyond VC - Africa's new era of securitization

Strategic Intelligence for Senior Executives | Week 32: August 3-9, 2025

Aug 11 • 

Emeka Ajene

2

3 hard truths from Nigeria's top VCs

What really drives — and derails — startups in African markets?

Aug 3 • 

Emeka Ajene

11

July 2025

Africa’s payment future is hybrid, borderless & inclusive — watch the breakdown

How leading experts think payments in Africa will evolve over the next decade

Jul 20 • 

Emeka Ajene

8

Nigerian fintech Okra shut down after raising $16M — here's what the CEO told me in February

Two weeks ago, the news broke that Nigerian open finance platform Okra shut down after raising over $16 million from the likes of Base10 Partners, TLcom…

Jul 13 • 

Emeka Ajene

6

March 2025

Ideas that matter: Financial inclusion in Africa often turns into financial extraction

Is M-Pesa 'one of the most exploitative corporate titans in Africa?'

Mar 22 • 

Emeka Ajene

13

1

The 'great debate' lives on: Where should African entrepreneurs focus?

As data reveals a stalled middle class, a fundamental question for entrepreneurs in Africa remains as relevant as ever

Mar 14 • 

Emeka Ajene

12