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Three lessons to learn from the early days of Nigeria's IROKO

Three lessons to learn from the early days of Nigeria's IROKO

As a pioneer navigating the early consumer internet space across Africa, IROKO's 2010-2016 journey offers insights for founders, operators, and investors alike.

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Emeka Ajene
Feb 12, 2022
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Three lessons to learn from the early days of Nigeria's IROKO
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Afridigest provides ideas, insights, & analysis for startup founders, operators, and investors across Africa and beyond.
Today, I revisit a previously published piece on Nigerian subscription-video-on-demand platform IROKO. This post contains a brief behind-the-scenes look at how the article came to be, as well as actionable insights for founders, operators, and investors.
If you’re new, welcome 🙌 — you’ll receive a weekly digest every Monday and, generally (but not always), an original essay/article on Saturdays. For past essays and digests, visit the archive.

When I returned to Nigeria seven or so years ago, one of the first ecosystem events I attended was a December fireside chat with some ‘senior men’ of Nigerian tech.

L-R: Ayodeji Adewunmi (Co-Founder & then CEO, Jobberman), Sim Shagaya (Founder & then CEO, Konga), Jason Njoku (Founder & CEO, IROKO), and Tayo Oviosu (Founder & CEO, Paga).

(Excuse the quality of my camera.)

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