Three lessons to learn from the early days of Nigeria's IROKO
As a pioneer navigating the early consumer internet space across Africa, IROKO's 2010-2016 journey offers insights for founders, operators, and investors alike.
Afridigest provides ideas, insights, & analysis for startup founders, operators, and investors across Africa and beyond.
Today, I revisit a previously published piece on Nigerian subscription-video-on-demand platform IROKO. This post contains a brief behind-the-scenes look at how the article came to be, as well as actionable insights for founders, operators, and investors.
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When I returned to Nigeria seven or so years ago, one of the first ecosystem events I attended was a December fireside chat with some ‘senior men’ of Nigerian tech.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F12a9e98d-64a8-4a26-933f-3faf11ee879b_875x498.png)
(Excuse the quality of my camera.)