Three lessons to learn from the early days of Nigeria's IROKO

As a pioneer navigating the early consumer internet space across Africa, IROKO's 2010-2016 journey offers insights for founders, operators, and investors alike.

Afridigest provides ideas, insights, & analysis for startup founders, operators, and investors across Africa and beyond.

Today, I revisit a previously published piece on Nigerian subscription-video-on-demand platform IROKO. This post contains a brief behind-the-scenes look at how the article came to be, as well as actionable insights for founders, operators, and investors.

If you’re new, welcome 🙌 — you’ll receive a weekly digest every Monday and, generally (but not always), an original essay/article on Saturdays. For past essays and digests, visit the archive.