Afridigest Week in Review: Does it smell like money in here? Or is it just me? 💰

+Africa's cultural exports +The livestream e-commerce trend +Everything you missed, including the Ikoyi rooster

May 18, 2020

The Afridigest Week in Review is a must-read weekly recap for founders, operators, and investors in African markets, as well as interested observers.

Welcome back! Since publishing the first WIR last week, I published 1 original long-form piece, and this upcoming week, I expect to publish at least 1 shorter piece before the next WIR.

Just one quick ask: can you share this Week in Review with someone who’d be interested? Thanks in advance! Send any comments my way via Twitter DM: @eajene

Week 20 2020

📰 Deal of the week

💸 Novastar Ventures raised $108 million in new commitments to its second fund, bringing its total capital north of $200 million.

The Nairobi- and Lagos-based VC firm invests in East & West African startups serving low-income households in sectors including education, information access, agtech, mobility, and off-grid energy.

It’s already invested in three companies out of its new fund: pharmacy supply-chain tech firm, mPharma; off-grid refrigerator manufacturer, Sure Chill; and motorcycle ride-hailing company, MAX.ng. Its first fund portfolio includes Solar Now, M-Farm, Moko Furniture, Penda Health, iProcure and Soko.

💡 Why it’s the deal of the week: Novastar’s now up there with the big boys. 💪 Managing more than $200M, it’s one of the larger Africa-dedicated early-stage growth capital vehicles.

⛏️ Go deeper: Is it an impact fund?

Novastar focuses on core impact sectors, it targets businesses that address “basic needs, basic goods and services,” and among its investors are some of the leading players in Africa’s impact capital space: AXA Impact Fund, CDC Group, European Investment Bank, Dutch Good Growth Fund, FMO, Proparco, Norfund and the Swiss Investment Fund for Emerging Markets (SIFEM). So surely if it walks like a duck, swims like a duck, and quacks likes a duck, it’s a 🦆?
Novastar’s Managing Director & Co-Founder, Steve Beck clarifies: “The way we characterize ourselves is we’re a commercial venture fund with an impact screen.”
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💰 Other fundraising deals

Alitheia IDF, a joint venture fund between Nigeria’s Alitheia Capital, and South Africa’s IDF Capital secured a $10 million commitment from the Soros Economic Development Fund (SEDF), the impact investing arm of George Soros’s Open Society Foundations. The fund will invest $1-$5M ticket sizes in SMEs that ‘present an opportunity to promote gender equality,’ with a focus on sectors with a high representation of female entrepreneurs. This is a win. 🤸‍♂️
AgVentures, a South African based agtech investment company, raised an anchor commitment of ~$5 million from Acorn Agri & Food, a leading South African agri-food business, to invest in the agri-food sector across Africa. Note: AgVentures seems to have pre-existing ties to Acorn Agri & Food.

🤝 VC deals

Brimore, an Egyptian social-commerce & agent distribution platform, raised a $3.5M Pre-Series A round led by Algebra Ventures. Disruptech, Vision Ventures, 500 Startups, and Flat6labs also participated. Very interesting — an agent network but for sales, not payments.
Zulzi, a South African grocery delivery startup, raised ~$1.6M from an unnamed JSE-listed company.
A2X Markets, a South African startup stock exchange, raised an undisclosed amount from Absa, the Johannesburg-based bank.
Moringa School, a Nairobi-based software coding school, raised an undisclosed amount of follow-on equity from Dutch family-backed impact investor, DOB Equity. DOB Equity first invested in Moringa in October 2019.
Source Beauty, an Egyptian beauty-focused e-commerce platform, raised an undisclosed amount of pre-seed funding from 500 Startups’ MENA-focused vehicle 500 Falcons.
Tambua Health (a YC-backed lung-imaging company), Brass (a digital bank for SMBs) and FunnelJoy (makers of marketing automation software) were announced as the most recent investments of Nigerian seed stage fund and accelerator, Ventures Platform. FunnelJoy’s model of African-built software to serve primarily US & European customers should be followed.
Yobanté Express (a Senegalese logistics startup), RideSafe (a Kenyan motorcycle insurance solution), and InsectiPro (a provider of alternative animal feed) received capital commitments from angel investors after appearing on The Nest, a Shark Tank inspired, Zoom-based digital pitch event. The next Nest episode is Thursday, May 21 at 5PM UTC (6PM Lagos / 10AM San Francisco).

🎤 Culture: Africa’s new oil?

Lagos-based Aristokrat Group, an African media & entertainment company best known for discovering and developing breakout African talent Burna Boy, entered into a strategic partnership with Universal Music Group, the world’s leading music company, to develop & launch new African talent.

The joint venture includes a publishing deal through Universal Music Publishing Group, and the signing and distribution of Aristokrat Records’ artists via Caroline France, a Universal Music France label. Piriye Isokrari, Aristokrat’s Founder/CEO responded on Instagram…

peedipicasso

We are doing what needs to be done for us to have our own table ..not just a seat at the table. I want to thank @bertildavid @oliviernusse @jcdesolaro @steve.jervier and everyone at @universalmusicgroup @universalmusicpub_fr @universalmusicfrance @carolinefrance for understanding our vision and working with us to take our Creatives and Culture to the global stage. #AR2TheWorld

May 11, 2020

…and on Twitter:

Piriye Isokrari @PeediPicasso

🌶🌶🌶🌶 pepper Dem season @kelp_amba

🌶️ 🌶️ 🌶️ Pepper dem season, indeed.

This UMG/Aristokrat partnership continues the general trend of global interest in African music, particularly the Nigerian music scene, and for good reason. According to PWC, Africa is home to some of the fastest-growing entertainment & media markets, with Nigeria predicted to be the world’s fastest-growing E&M market through 2021.

“We are ready to explore and exploit the ‘new oil.’ When we talk about diversifying the economy it is not just about agriculture or solid minerals alone, it is about the creative industry—about the films, theatre and music.”
—Lai Mohammed, Nigeria’s minister of information and culture

It seems like the world is quite ready for African cultural exports as well:

Andrew Kang @Rewkang

At this nightclub in Taipei, they bring out your bottles as the Ghanaian Pallbearers and it’s fucking lit

🌏 Asia Trend of the Week

Here, driven by a belief that innovators in Africa should pay attention to business models being developed in the Far East, we look in that direction for clues. This week’s emerging Asia trend is “livestream e-commerce.” More details will follow, but for now, here’s a quick introduction:

CGTN Global Business @CGTNGlobalBiz

Live-stream e-commerce is one of the most popular ways to shop in China now, and #COVID19 is fueling its rampant growth. CGTN's Xia Cheng gives us the 101 on CGTN's #NewMoney segment. @CharlesXiaCheng [FULL STORY] business.facebook.com/CGTNGlobalBusi…

💼 Management Read of the Week

Airbnb’s first product manager, now a partner at NEA, writes in the Harvard Business Review about choosing a ‘constellation’ of performance metrics:

This constellation is made up of three kinds of metrics: quantity, quality, and efficiency…
Quantity is typically the top-line product metric that measures value or usefulness delivered to the customer — and, ultimately, revenue to the business.
Quality is the level of service customers receive when they consume your product. It can be a measurement of satisfaction, engagement, or retention.
Efficiency can be expressed in many different ways, but ultimately it is about having a high return on your investment (of people, time, or capital).

…Metrics aren’t just a series of numbers; they should be a reflection of your company vision.

💡 ‘Don’t Let a Single Metric Drive Your Business’ by Jonathan Golden

📊 Chart of the Week

US E-commerce penetration as a percentage of retail sales.

10 percentage points in 10 years, then 10ppts in 8 weeks. 🤯

“There are decades where nothing happens, and there are weeks where decades happen.” — Vladimir Lenin

🕵️‍♀️ In case you missed it

[Article] How the biggest consumer apps got their first 1,000 users | Lenny Rachitsky presents firsthand research on successful B2C customer acquisition strategies.
[Article] The king's ransom waiting for African businesses that create magic moments for customers | Emeka Ajene explores an underused avenue of business competition in sub-Saharan Africa
[Article] Africa’s four megatrends that are overcoming COVID19 | Eric Osiakwan writes about 4 megatrends helping Africa overcome the pandemic.
[Article] Pyrrhic – IROKOtv’s Subscriber Base in Africa Grew from 2% to 83% in 5 Years | Jason Njoku writes about IrokoTV’s Pyrrhic victory growing its Africa subscriber share 40x in 5 years. (For more context on Iroko, please see this article.)
[Article] Scale and Loyalty are more important online than offline | Gavin Baker fleshes out the idea that ‘CAC is the new rent’
[Article] Village Capital announces its NextGen Ecosystem Builders Africa 2020 cohort
[PDF] Collateral Benefits | A collection of essays documenting 17 business practitioners’ thoughts on COVID-19’s impact in Africa and the way forward.
[Video] Early Stage Funding in Africa: A Pulse Check | Featuring Iyinoluwa Aboyeji, General Partner and Co-Founder, Future Africa; Justin Stanford, Co-Founding General Partner, 4Di Capital. ‘Tokunboh Ishmael, Managing Partner and Co-Founder, Alitheia; Yemi Lalude, Managing Partner for Africa, TPG Growth.
[Video] Women have Proven to Be Great Leaders During COVID-19 | Is this the Pathway to Power? Featuring Saara Kuugongelwa-Amadhila, Prime Minister of Namibia, Phumzile Mlambo-Ngcuka, Executive Director of UN Women, Oby Ezekwesili, Former Minister of Education of Nigeria & Former World Bank Africa Region Vice President, and Anne Juuko, CEO Stanbic Bank, Uganda
[Video] Webinar on Product Strategy with former VP at Netflix, Gibson Biddle and Oluwatobi Otokiti, Founder ProductDive

🕵️‍♂️🐤 In case you missed it - Twitter edition

This thread on the importance of sales and business development:
Opeyemi Awoyemi @opeawo
I regret all the years I downplayed the importance of Sales & BD in a tech business. We all need each other to win long.
May 12th 2020
46 Retweets110 Likes
This thread on why bank card usage is low:
Kioneki @pesa_africa
Why is card usage so low? Simple, the ID/KYC process for a bank card versus a mobile money wallet are vastly different Cards lock out people b/c they demand a lot of information For example you can get a SIM card at an Agent To get a bank card you haveto visit a bank branch
Cellulant @Cellulant
@moseskemibaro @JumiaKenya To dwell on payments for a bit, are there any new trends that we are seeing in terms of the payment method. Card usage in Africa remains at around 2%, is this changing/likely to change? #CellulantChat https://t.co/pqQ4OhKFdF
May 8th 2020
4 Retweets6 Likes
This thread on why wallets are the future of payments:
Stone 💙 @StoneAtwine
Why wallets are the future of payments - a thread. Payments have traditionally gone through banks, the outdated SWIFT system, and payment networks like Visa and Mastercard. The problem with that system is that it is designed to pay way too many people.
May 17th 2020
9 Retweets14 Likes
This thread recapping TechCabal’s Bullish on Africa virtual conference:
TechCabal @TechCabal
We're a few minutes away from #BullishonAfrica Some introductions are already going on in the reception
May 15th 2020
1 Retweet
And finally, grab your 🍿 for this 🐔 thread:
Khadijah Ameerah @dijadontneedya
Storytime. So, back in March, I was tired as shit of America. I was dealing with a lot of niggery on multiple fronts, and then coronavirus started becoming a real thing too. When I made the executive decision that I wasn't going into the office anymore, I decided to head to Naij.
May 16th 2020
11,965 Retweets33,719 Likes

Thanks for reading! Now share this newsletter with someone like yourself with distinguished taste 🙌 The next WIR comes out next week, but we might meet again before then. See you soon. A très bientôt 😃