The king's ransom waiting for African businesses that create magic moments for customers

Firms operating in sub-Saharan Africa have a tremendous opportunity to drive business results by competing primarily on customer experience leadership

Afridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond. Here, I analyze the largely untapped opportunity for Africa-focused businesses to earn outsized returns through customer experience leadership. If you like this post, share it, subscribe, and let me know by replying here or via Twitter: @eajene.