How Chowdeck plans to succeed where Jumia Food failed — Part 2

Despite average order values less than half of Jumia Food's, Chowdeck makes money after fulfillment costs while Jumia Food lost money on every order.

Part 1 of this analysis examined why Jumia Food shut down despite $115 million in annual GMV. The unit economics told a clear story: losing $1.89 per order while fulfillment costs alone exceeded total revenue.

How Chowdeck plans to succeed where Jumia Food failed — Part 1

This Part 2 explores the strategic pillars that underpin Chowdeck’s success and differentiate its approach.