Commonly-held startup wisdom is: focus, focus, focus. But an uncomfortable truth about African markets is that startups often need to diversify early on to survive.
Love this deep dive on why African startups diversify so early. It’s easy to preach stay focused from the sidelines but when your core market has shallow demand or shaky infrastructure, sometimes survival means spreading your bets. Would love to hear the founders talk about how they balance short term revenue plays with building long term brand identity.
Love this deep dive on why African startups diversify so early. It’s easy to preach stay focused from the sidelines but when your core market has shallow demand or shaky infrastructure, sometimes survival means spreading your bets. Would love to hear the founders talk about how they balance short term revenue plays with building long term brand identity.
Very educative read, sir !