Growth strategy for startups: Mastering Ansoff's matrix

A deep-dive into Ansoff's four growth strategies including how to execute them, key considerations & risk factors, keys for success, and global and Africa-specific case studies

Afridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond. 

The previous article ‘How (African) startups should think about growth' introduced Ansoff's matrix, and this post explores it more deeply.

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