Growth strategy for startups: Mastering Ansoff's matrix
A deep-dive into Ansoff's four growth strategies including how to execute them, key considerations & risk factors, keys for success, and global and Africa-specific case studies
Afridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond.
The previous article ‘How (African) startups should think about growth' introduced Ansoff's matrix, and this post explores it more deeply.
If you’re new, welcome 🙌 — you’ll receive 2 weekly Afridigest emails: an original essay (on Saturdays at 7pm-ish Lagos time) and the weekly digest (every Monday at 12 noon-ish Lagos time). For past essays and digests, visit the archive.
Also, you can now pre-order 2 upcoming strategy titles before July 28th and save 50% 👇
Keep reading with a 7-day free trial
Subscribe to Afridigest to keep reading this post and get 7 days of free access to the full post archives.