Growth strategy for startups: Mastering Ansoff's matrix
afridigest.substack.com
Growth strategy for startups: Mastering Ansoff's matrix
A deep-dive into Ansoff's four growth strategies including how to execute them, key considerations & risk factors, keys for success, and global and Africa-specific case studies
If you’re new, welcome 🙌 — you’ll receive 2 weekly Afridigest emails: an original essay (on Saturdays at 7pm-ish Lagos time) and the weekly digest (every Monday at 12 noon-ish Lagos time). For past essays and digests, visit the archive.
Also, you can now pre-order 2 upcoming strategy titles before July 28th and save 50% 👇