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Growth strategy for startups: Mastering Ansoff's matrix

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Growth strategy for startups: Mastering Ansoff's matrix

A deep-dive into Ansoff's four growth strategies including how to execute them, key considerations & risk factors, keys for success, and global and Africa-specific case studies

Emeka Ajene
Jul 25, 2020
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Growth strategy for startups: Mastering Ansoff's matrix

afridigest.substack.com
Afridigest provides ideas & analysis for startup founders, operators, and investors across Africa and beyond. 

The previous article ‘How (African) startups should think about growth' introduced Ansoff's matrix, and this post explores it more deeply.

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